White paper structure white papers generally have the following sections: title — you'll want an attention-grabbing title that clearly communicate the problem you are solving and is appropriate for your target audience even for product knowledge white papers, it's not a good idea to include the product name in the title. Outline the outline of a white paper varies drastically depending upon the content the following is an example outline: overview - the initial argument is stated in some detail key points - a listing is provided of the facts and statistics to back up the argument this is where the technology is explained examples - real. The vast majority of your website traffic is going to leave and never come back that's harsh, i know but unfortunately, it's also true only a tiny percentage of the people who come to your site will ever buy your only solution is to do whatever it takes to get those people to stick around long enough to give you their contact. Creation of an outline is an iterative process don't hesitate to modify its design during the process maintain flexibility although the outline is intended to be the map or blueprint for writing your white paper, maintain the flexibility to adjust your outline as necessary once writing begins map out sections and. In this article, we explain how to write a white paper that will attract and engage an executive audience the high-level outline will quickly show the holes in the argument: problem statements that may need further evidence to prove the problem is real or pervasive solution statements that need to be illustrated through.
A good white paper is informative and is designed to show off the advantages of a product or technology white papers are one white paper author suggests thinking of your audience as investors, and that's not a bad way to approach writing the paper here's a fairly standard outline for a technical white paper: abstract. I've written about technology for 30 years and won 15 awards doing it but awards don't mean anything unless my clients are getting results here's a sa. They have the outline on the page and as a downloadable doc (microsot word) file writing white papers: how to capture readers and keep them engaged - want a thorough discussion and all the resources you will need in one spot michael stelzner has literally written the book on white paper writing. White papers are often perceived as the more serious older sibling of the ebook as such, it's not uncommon for this is an outline for how to create a white paper that converts, complete with tips on optimizing let's get started write the abstract after you have completed the white paper include the most.
Is it necessary to write a white paper outline can it help you write a better white paper the white paper outline is written after performing the research and right before writing the white paper even though this is considered an important step by many white paper writers, some people aren't sure if it's worth. This fresh marketing blog post explains why you should write an outline when you create b2b marketing content, such as white papers, reports and ebooks. You might think having an outline will stifle your creativity, but it's a crucial first step when writing a white paper and it will make the writing process much easier the outline is the only way you can see how your story will flow and if it makes sense before you sit down to write the outline also helps your team.
Eight rules for creating great white papers the content factor digital and analog copy introduction white papers are one of the most misunderstood, miswritten and misused marketing tools available while many companies think they need a white paper, few manage to write, design or use them to their full potential. Once you start writing, you don't want be stopping and starting because you have to find missing info, fact check or put everything in order so, before you start, organize and check all of your information before you start then, match everything to your white paper outline (if you didn't write one before, do it. A white paper is a certain type of report that is distinctive in terms of purpose, audience, and organization this resource will explain these issues and provide some other tips to enhance white paper content.
To help you write, format, design, and promote your white papers, we've written tutorials, created templates, and made videos an outline helps you with the following if you've got good writing skills and have in-depth subject matter expertise, you should be able to generate additional income by writing white papers. Though your outline may change as you write, you should make an effort to follow it the outline keeps you focused on the content, the appropriate voice and on making progress a well-written white paper can be used for years in some industries, so don't be afraid to spend the time to do it right. Create an outline and expand it into text the process has nine phases: 1 assess needs 2 plan 3 acquire information 4 organize content 5 design the look & feel 6 write 7 illustrate 8 review, revise, & approve 9 publish if you must write a white paper quickly, you may be tempted to skip several of the phases don't do it.